Subway
I was working for Infosys Mysore for a period of two years. Infosys Mysore DC has a head count of 15000. The most efficient food court caters to employee strength of 2000 at a particular lunch time.
In order to facilitate the food intake of software professionals in limited time, the food committee has ensured that the caterers at any period of time work with utmost efficiency.
Service Offering - Subway, which usually prepares customized sandwiches, started offering Infy subs which were standardised, so as to increase the speed at which customers were served.
Competition – Dominos operated in the same food court. But due to the delays in preparing a pizza, some customers readily opted for Subway.
Operations Management – During peak hours the number of personnel increased
Marketing –
· The employees were sent an email informing about the offerings.
· The banners were displayed at prominent locations in the food courts.
· Word of mouth publicity is very common in such captive areas.
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